Who we are

A Trusted Partner Committed to Your Financial Success

1,000+
5 STAR TRUSTPILOT REVIEWS
11m+
Saved for clients
100%
TRUSTED & REGULATED
1bn
Mortgage protection provided
values

Premium Products At A Low Price

We offer a comprehensive range of financial products, including Life Insurance, Mortgage Protection, Serious Illness Cover, Income Protection, Mortgage Loans, and Pensions. Backed by decades of collective experience and a commitment to excellence, our team is dedicated to delivering the highest standards of service and expertise in the insurance industry.

Qualified

A team of financial advisors acting in your best interests for long-term financial wellbeing.

Comprehensive

Comprehensive financial services and tailored solutions, all with market-leading discounts.

Fast Coverage

Based on acceptance criteria, your cover can be provided the very same day you applied with us.

Your Team

Our team of financial advisors will ensure that you & your loved ones are fully protected with assistance & updates every step of the way.

Who we are

Delivering industry leading personal financial services, at the lowest cost to our clients.

We are a team of qualified, friendly professionals dedicated to ensuring you and your family are protected, no matter what happens.
Our purpose is clear - providing the most comprehensive cover that's available for you in Ireland, at the lowest quote.
We help you to better understand what you are covered for, what additional benefits you have with your policy and how to make use of them.
our history

Here's Our Journey

2011

The Beginning

Our story begins in 2011, when Low.ie was founded and we started providing life assurance products for our customers online.

2025 Q1

Acquisition

Low.ie was acquired by True Financial Ltd, to drive future growth and plans to expand our comprehensive financial solutions to individuals and businesses across Ireland.

2025 Q4

Low.ie new website launch

We have launched our new website and new multi-quote-engine to our website, enabling clients to have the freedom of choice when it comes to receiving quotes and navigating insurance online. Clients can also generate accurate mortgage quotes online.

Why us

We Always Put Your Needs First

Guided by an understanding of your financial goals, we help to uncover what truly matters to you and your family. From protecting what you have, to building what’s next, we align Life Insurance, Mortgage Protection, Income Protection, Pensions, Mortgages and Savings & Investments to ensure your financial plan grows with you…. Practical, personal and purpose-driven.

FAQ

Insurance FAQ’s

Common questions we recieve on all things insurance.

This is also called Term Life Insurance. With this policy, you choose how much life cover you would like (Sum insured) and how long you would like the cover for (the Term). You can insure one person or two people on this policy. If the person insured dies during the term of the policy, a pay-out is made and the policy ceases. If you do not die before the end of the term of the policy, the policy will also cease. There is no savings element to these policies.

Convertible Term Life Insurance is similar to Level Term Life Insurance but with an added benefit. This type of cover gives you what​ is called a ‘Conversion Option’. This allows you to extend the cover beyond the term at any time before the expiry of your existing policy without medical underwriting.

In effect, you are setting up a new life insurance policy without having to supply any medical information. It is slightly more expensive than Level Term Assurance as you are paying a higher premium for the option of extending your cover in the future regardless of your state of health.

You should apply for your mortgage life insurance as early as you can. This is because you will need to give the bank your policy documents a few days before you are going to draw down the mortgage loan from them. Things such as a doctors report being required can mean you don’t get your keys.

If you are not sure of the exact date you will be getting your loan cheque, you can still submit your application for approval and advise us of the start date as soon as you are sure of same. There is no cost as payments only commence after the policy has started i.e. gone live.

Top tip: You can always get Level Term Life Cover, add an extra year on your term and assign that to the mortgage when the time comes closer to drawdown stage.

Absolutely, you’ll have your own personal advisor. At Low.ie, we’re all about building a strong, one-on-one connection between you and your advisor. We know everyone’s financial situation is different, so we pair every client with a dedicated advisor who’s focused on getting to know you and helping you protect your family at the lowest price available to you.